Modern neutrals – Soft, clean, and elegant colors like black, white, grey, beige, and taupe. These colors create a professional, minimal, and timeless look. Ideal for: modern brands, luxury, wellness, law, design.
Bold primaries – Bright, strong, and eye-catching colors like red, blue, yellow, and green. These are great if you want your brand to feel energetic, confident, or fun. Ideal for: tech, entertainment, food, youth-focused brands.
Pastels – Light, soft, and calming colors like baby blue, blush pink, mint green, and lavender. These give your brand a gentle, friendly, and approachable feel. Ideal for: lifestyle, beauty, coaching, children’s brands.
Earth Tones – Warm, natural colors like browns, terracotta, olive green, and mustard. These feel grounded, organic, and authentic. Ideal for: sustainability brands, wellness, handmade goods.
Dark & Moody – Deep, rich colors like burgundy, navy, forest green, charcoal. These give a sense of drama, elegance, or depth. Ideal for: luxury, high-end, artistic brands.
